PPC blogs offer the best ways to stay updated on pay-per-click advertising trends and practices. Discover the top 9 PPC blogs that every marketer should follow for expert advice and the latest news. From the latest algorithm updates to advanced strategies, these blogs cover everything you need to know to optimize your PPC campaigns and achieve better results. Don’t miss out on the wealth of knowledge shared by industry leaders.
PPC advertising is a highly competitive area of digital marketing where nuances can determine the success of a campaign, which is why you should keep up with trends by following the best PPC blogs. Whether you’re a seasoned professional or a newcomer in the PPC, the right PPC blogs can provide invaluable insights, tips, and strategies to enhance your campaigns. From in-depth analysis of the latest trends to step-by-step guides on optimizing your ads, these blogs are treasure troves of information.
In this article, we rank the top PPC blogs you should follow. These blogs have been selected based on their comprehensive content, expert contributions, and the practical value they offer to PPC practitioners. Discover the best resources to help you master PPC advertising and stay ahead of your competition.
According to a selection of FeedSpot, a brand monitoring and competitive analysis solution that helps companies track online assets, the best PPC blog in 2024 is PPC Hero, written by one of the renowned PPC agencies. Read on to find out which PPC blogs made the cut and why they are essential reads for anyone serious about PPC marketing.
- PPC Hero
- Search Engine Land
- Google Ads & Commerce
- Tinuiti
- MOZ
- Search Engine Journal
- Jon Loomer
- HubSpot
- Landingi
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Which Blog Is Currently Best for Learning about Pay-Per-Click (PPC)?
Currently, the best blog for learning about pay-per-click advertising is PPC Hero, renowned for its in-depth articles, expert insights, and practical tips for beginners and experienced marketers. It consistently ranks as a top resource for staying updated with the latest PPC strategies and trends. But among our picks, you’ll find some more top marketing blogs for PPC specialists and beginners who want to expand their PPC knowledge.
Discover the full ranking of the top 9 PPC blogs and get inspired to keep learning. These blogs are expert guides that follow trends in the world of PPC and show new techniques to increase campaign effectiveness.
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1. PPC Hero
The first best PPC blog in our ranking is PPC Hero, written by marketing experts specializing in digital advertising. PPC Hero is a premier resource for marketers due to its comprehensive and practical guides, expert insights, and regular updates on the latest industry trends.
The content of this blog covers every aspect of PPC advertising, from basic setup to advanced optimization techniques, and is designed to be practical and actionable, allowing marketers to implement the strategies directly into their campaigns for immediate results. It also features contributions from seasoned digital marketing professionals who share their knowledge and experiences, helping readers understand complex PPC concepts and stay informed about best practices in the industry.
The blog covers various advertising platforms, such as Google Ads, Facebook, LinkedIn, and more, providing tips and tricks for each. Readers can learn how to create and refine their PPC strategies to maximize return on investment and gather invaluable insights into the latest industry trends and future predictions, which help them stay ahead of the competition.
Leverage paid campaign optimization methods to increase ROI.
Key learnings for readers:
- Strategy development – to learn from detailed guides on creating effective PPC campaigns.
- Platform updates – to meet news on upcoming features and changes across various advertising platforms like Google Ads, Facebook, and LinkedIn.
- Practical tips – to get hands-on advice for both beginners and advanced marketers to optimize their PPC efforts.
Check out the top recommended articles of the PPC Hero blog:
- How to Get the Most From Your ROAS Campaigns
- Advanced Google Ads Techniques To Master In 2024
- Dynamic Search Ads For Beginners
2. Search Engine Land
The second-best PPC blog in our ranking is Search Engine Land. Marketing experts create this blog with passion and engagement, sharing their experience and knowledge with readers to help them understand and fully leverage search engine marketing. This blog is a top marketing resource due to its in-depth news coverage, detailed analysis, trends, and practical tactics. Articles from leading industry professionals provide authoritative insights into the latest PPC strategies and developments.
Readers can gain actionable tips and tactics for improving ad performance across platforms like Google Ads and Microsoft Ads, enhance their PPC knowledge, and stay updated with industry news. This blog is a valuable knowledge base for beginners searching for PPC management tips and experienced professionals discovering the newest PPC articles looking for nuances and trends that could enhance their paid advertising campaigns.
Key learnings for readers:
- PPC strategies – to learn how to create and optimize PPC campaigns effectively.
- Industry trends – to stay informed about the latest trends and updates in PPC advertising.
- Practical tips – to gain actionable tips and tactics for improving ad performance across various platforms like Microsoft Advertising (Bing Ads) or Google Ads.
Check out the top recommended articles of the Search Engine Land blog:
- 7 tips for conducting Google Ads audits
- 4 Performance Max segmentation strategies and how to leverage them
- Meta advertising: 5 best practices for 2024
3. Google Ads & Commerce
The third position in our ranking of top PPC blogs is Google Ads & Commerce. As Google Ads is the largest advertising platform, gathering the newest tips, information, and updates directly from Google gives marketers valuable insights and allows them to refine their Google Ads campaigns. The blog offers firsthand insights into the latest developments and best practices in PPC advertising straight from Google’s product managers, engineers, and marketing specialists.
Studying Google’s articles allows beginners to understand the PPC mechanism and build a great growth strategy, while all the latest news provides experienced marketers with new ideas, allowing them to refine their PPC strategy, properly manage ad spending, and improve their campaigns to achieve higher ROI.
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Key learnings for readers:
- Product updates – to stay informed about the latest features and tools available in Google Ads.
- Best practices – to learn from Google’s own experts about how to optimize your PPC campaigns for better performance.
- Industry trends – to gain insights into emerging trends and future directions in digital advertising.
Check out the top recommended articles of the Google Ads & Commerce blog:
- How brands can get the most out of YouTube Shorts ads
- 5 ways marketers can protect their brands
- The AI Era: Expanding marketing and creative potential
4. Tinuiti
The fourth-best PPC blog in our ranking is Tinuiti, which is worth your attention for paid search marketing tips, news on social media adverts, and a wealth of knowledge for digital marketers specializing in PPC. This blog is written by a team of experts from Tinuiti, one of the largest independent performance marketing firms in North America. The expertise of its contributors, combined with the blog’s focus on practical strategies and in-depth analysis, makes it a premier resource for anyone involved in digital advertising.
Reading this blog, users gain access to the top content from seasoned professionals who provide insights based on extensive industry experience. It covers various topics, including PPC strategies, trends, and best practices, making it a valuable resource for marketers at all levels, from beginners to advanced marketing specialists.
Key learnings for readers:
- Advanced PPC strategies – to get detailed guides and case studies, which help users learn sophisticated techniques for optimizing their PPC campaigns.
- Industry trends – to stay updated on the latest trends and updates in the PPC world.
- Actionable insights – to learn practical tips and actionable insights that allow marketers to implement strategies effectively and achieve better results.
Check out the top recommended articles of the Tinuiti blog: